Go Beyond Traditional!
Master Digital Marketing in 11 months
Fastrack your digital marketing career with our 11-month Postgraduate Program.
MBA-Level | AI-Driven Curriculum | 3-Month Mandatory Internship
Our certification is in alignment with |:
11 Months
Duration
July 31, 2024
Start Date
Hybrid
Mode
EMI Options
Starting at ₹24,028*
Digital Marketing Placements
100% Placement Support for Learners
9 LPA
Highest Package
4.5 LPA
Average Package
93%
Placement Rate
54%
Average Salary Hike
Placement stats as per the internal 2024 report.
Post placement our alumni work with brands like:
Key Highlights of the Course
India's only MBA-Level Program
1 on 1 Student Mentorship
3 months Mandatory Internship
Placement Assistance
750+ In-Person Learning Hours
Access to 25,000+ Case Studies (Exclusive Rights)
28+ Industry Relevant Skills
0% EMI Option Available
MBA in Digital Marketing Syllabus
IIDE’s MBA in Digital Marketing - Post Graduation Programme has a comprehensive syllabus that will impart the right Digital Marketing skills and relevant Managerial skills needed to bag a job with India's leading brands and digital setups.
1. Foundation
Learn the fundamentals, customer focus, and design skills needed to thrive in digital marketing.
- Marketing & Management Fundamentals
- Research: Market, Brand, Competitor
- Presentation Designing & Delivery
2. Setting up a Website
Master the art of setting up good-looking websites and landing pages using WordPress.
- Introduction to Website Creation
- UI/UX Fundamentals
- How to design landing pages
3. Content Strategy
Learn how to plan effective online campaigns to attract potential customers.
- Content Strategy
- Storytelling
- Copywriting & Content Writing
4. Organic Social
Level up your digital engagement skills by learning these topics.
- Organic Social Media Marketing
- Influencer Marketing
- Community Marketing
- Resume & LinkedIn Profile Building
5. Paid Ads
Dominate paid advertising across all major platforms: Meta, LinkedIn, YouTube and more!
- Meta Ads
- LinkedIn Ads
- YouTube Ads
- Display Ads
6. Media Planning & Buying
From strategy to execution, learn how to craft the best digital marketing campaigns with this module.
- Media Planning
- Media Buying
- Google Workspace: Sheets & Slides
1. Organic Search
Learn organic search techniques, from SEO basics to YouTube and app optimization.
- SEO - On-Page, Off-page and Technical
- Using Quora & Pinterest
- YouTube SEO
- ASO
2. Paid Ads Advance
Take your knowledge of paid ads to the next level.
- Programmatic
- OTT Advertising
- Native Ads
3. Reporting & Data Visualisation
Learn reporting, data visualization techniques, and Lookerstudio.
- Types of Reports
- Importance of Data Visualization
- Lookerstudio
4. E-commerce Organic
Learn all about organic e-commerce growth through management, Shopify platform building & WooCommerce.
- E-commerce Management
- Build Your Shopify Website
- Woocommerce
5. ORM
Learn brand reputation management and all the tips needed to navigate tricky PR situations
- Brand Reputation Marketing & Management
- Aptitude & Guesstimates Training
6. Lead Generation & Nurturing
Learn how to turn website visitors into loyal customers.
- Introduction to Lead Generation & Nurturing
- Landing Page Optimisation
- Customer Relationship Management
- Email Marketing
7. Analytics
Uncover customer insights and drive growth with advanced analytics, retention strategies, and multilingual marketing.
- Growth Marketing
- Retention Marketing
- Multilingual Marketing
8. Brand Planning & Strategy
Learn how to craft a brand's identity and navigate the marketing landscape
- Brand Management & Positioning
- Project Management
- Integrated Marketing Strategies
9. AI in Marketing
Explore how Generative AI and tools like ChatGPT can revolutionize your marketing strategy.
- Generative AI in digital marketing
- ChatGPT
10. Creative Marketing
Learn how to craft captivating content across video, podcasts, and social media.
- Creative Production/Content Creation & Promotion
- Video Marketing & Script Writing
- Podcast Marketing
- Digital Designing Tools: Photoshop
11. Business Skills
Learn everything there is to know about the business side of digital marketing.
- How to start your own digital marketing agency
- How to Earn as a Freelancer
- B2B Marketing
- Art of Pitching
750+
In-Person Learning Hours
6
Live Brand Projects
3
Months Internship
There's so Much
More to Know
in Our Brochure
There's so
Much More to
Know in Our
Brochure
Tools You’ll Master
This program goes beyond theory, giving you the knowledge required to use the tools that fuel winning digital marketing strategies.
Mentors
Our Post Graduation in Digital Marketing & Strategy offers personalized mentorship from world-class marketing professionals who have built iconic global brands with their digital marketing expertise.
Rohan Prasher
Worked for:
13+ Years of Experience
Jaideep Doshi
Worked for:
13+ Years of Experience
Soham Bhagnari
Worked for:
13+ Years of Experience
Akshay Gurnani
Worked for:
13+ Years of Experience
Know how this program will help your career grow.
Live Projects with Google
Want to make a real difference? Our top performers get to work on GNMI - Google Non-Profit Marketing Immersion. This is where you'll create and run real marketing campaigns for amazing NGOs around the world. Bonus? You'll have marketing budgets of up to ₹10 lakhs per month to work with!
Our Students Work Here
Here’s where our students have been placed after completing our Post Graduation in Digital Marketing & Strategy Program-
Know which companies could hire you
IIDE Certificate
Upon successful completion of this Post Graduation in Digital Marketing & Strategy Program, you will be awarded IIDE's certificate which will certify you as an expert in Digital Marketing. This certification will go a long way in showcasing your industry readiness. Our program will also help you prepare for Google and Facebook certifications.
What Makes Our Students Industry Ready
Personal career guidance
Our industry mentors help you carve out the best career path based on your skillset.
Interview training
The placement team trains you via under-pressure mock interviews along with the resume-building process.
Compulsory Internship
Mandatory internships are part of the training to prepare you for the practical world.
Capstone project
A practical project in a simulated business environment will prepare you to enter the industry
Super Mentors
Get mentored by Directors, VPs and Heads of top companies and heavyweights of the advertising industry.
Arvind RP
Marketing & Communications Director
Achint Aurora
Media Head
Akira Mitsumasu
VP - Global Marketing
Deepa Krishnan
Director - Marketing, Category, Loyalty, Digital
Know your learning methodology
IIDE Student Reviews
Abhishek Suratkar
“Couldn't have asked for a better start to my career. The curriculum is practical-oriented and the trainers are extremely helpful. I bagged a job in Madison World through IIDE's placement cell. The SuperSessions, Live Projects, Cultural Events, Student Life all made for a wholesome learning experience! Made some life-long connections as well.”
Srishti Verma
“I'm an engineer turned into a Digital Marketer, all thanks to IIDE. The teaching methods at IIDE are hands-on and practically oriented. I got to work on brand projects like Netflix, Hotstar & L&T. I also got an opportunity to be mentored by an expert from Hotstar which helped me gather sharper insights for my final project”
Simran Agarwal
“From the start, I was passionate about digital marketing. Through the 11 months of training, I got access to so many industry experts who not just taught and assessed me but were also willing to mentor me 1-on-1 to be industry-ready. 7 months into the course and I bagged my internship with a leading Advertising agency.”
Frequently Asked Questions
Here are some of the more popular queries regarding our Post Graduate in Digital Marketing & Strategy course along with their answers:
Q. Is there a postgraduate course in digital marketing?
Yes, there is a Post Graduation in Digital Marketing & Strategy and IIDE offers an 11-month India-only MBA-Level PG Program. Since digital marketing is a fairly new specialisation mostly given in MBA programs, not many practical postgraduate courses are available in this field.
Q. Is a postgraduate program in digital marketing worth it?
If you're someone who wants to build successful brands, then IIDE's PG in digital marketing is worth it. With the right industry exposure and professional training, you will be able to plan and execute brand campaigns across all digital platforms.
Q. What is the starting salary after a PG in Digital Marketing?
According to AmbitionBox, the average starting salary after a Postgraduate in Digital Marketing is INR 3.5 LPA. As compared to the industry, IIDE has a track record of placing students at an average CTC of INR 5 LPA with a 40% higher growth rate than the industry average.
Q. Can I do a PG in Digital Marketing without any work experience?
Yes, you can do a PG in Digital marketing without any work experience. It is not a requirement for IIDE's 11-month Post Graduation in Digital Marketing & Strategy.
Q. Can I pursue the PG program over the weekend?
Yes, there is a weekend batch available for working professionals and entrepreneurs.
Q. Can I do a PG in Digital Marketing after a B.Sc?
Yes, you can. You don't need to have a marketing background to do a PG in Digital Marketing. If you are from a scientific background and left-brained, you can choose to specialize in performance marketing with IIDE's Post Graduation in Digital Marketing & Strategy.
About Us
Founded in 2016, IIDE is one of the reputed digital marketing colleges in India. It offers a variety of digital marketing courses with placement assistance. It has been a preferred choice of over 1,00,000 students across the country.
Recently, It is awarded the ‘Best Digital Marketing Institute in Mumbai’ by Indian Education Congress 2022.
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